#1 Experience. #2 Methods. #3. DATA and 4. Accountability: Providing my Clients with something Tangible instead of hopes, dreams, and market fluctuations that always come crashing down a few weeks after the campaign – aka “SUGAR HIGH”
Experience: I’ve been in the financial publishing industry for over 11 years. When I started IRPub I wanted to flip IR marketing on its head because I saw everyone doing the same thing: Display, Native Ads, etc. All the things that provide little pre-qualification of your audience and don’t necessarily require them to be engaged in order to get a “click” or “look”. In my industry, our KPIs were everything, Cost per Clicks, Cost Per Leads, Day 0 revenue, Day 30 Revenue, and on and on. I created IRPub to re-invent Investor Relations Marketing in the spirit of Financial Publishing: using data and actual Investor Leads to create, and scale marketing campaigns.
Methods: The IRPub business model is centrally focused on providing our clients with methods of advertising that give them tangible results and something to touch and feel after they have spent their money. We specialize in building Investor Lead Generation Campaigns that foster engagement and repeated touch points on the investor so that your success doesn’t rely solely on that first touch – which is exactly what most of the traditional forms of IR Advertising do. If you don’t capture them as an investor on the first touch, then you’ve lost them. Our campaigns are designed to capture information (email, name, phone, etc) on the potential investor and then utilize that to present your company over and over again to them in different medium formats.
** Additionally – we leverage the power of Data to identify an “Investor Profile” for those who have engaged (clicked or opted in) with our marketing materials. Would you like to know the average credit score of the investors engaging with your Campaign? How about where they live? Average household income? Well, at IRPub we have platforms in place to identify all these things. We use them to create an investor profile – and then leverage the information to pre-qualify our campaigns and then focus on the audience that is most likely to convert.
